Mobile Ad Companies Join Hands to Prepare For The Privacy Changes of Apple

Six mobile advertising companies on Wednesday said they have partnered to help marketers and app developers adjust to Apple upcoming changes that will affect how ads work. report on iPhone.

Apple will soon start reminding iPhone users to allow apps to use their data for personalized advertising, a move that has sparked a backlash from tech rival Facebook, arguing the changes. This change will affect the advertising business of the social media company.

The Post-IDFA Alliance will provide best practices and tips to help developers and advertisers ensure ads are placed in front of relevant consumers and the effectiveness of those ads can be measured after the Apple changes are introduced, says Mark Ellis.

Read: Top 5 Best Nike Sneakers | Best Nike Sneakers of All Times

Ellis says, That will include webinars, videos, and other materials on topics such as understanding what data can be used in an “Apple-friendly” way

The new partnership also includes Chartboost, Fyber, InMobi, Singular, and Vungle, which are companies that specialize in mobile advertising.

Being Helper is not responsible for any type of content on external links.

Exit mobile version